Building a brand comes with loads of effort and research. Having a social media presence with a great follower count and a cult of people who believe in what you sell is essential. Your followers are your first impression and your potential customers. Social media marketing can also be used for market research and understanding your customer response.

A good digital marketing agency should be able to use marketing to establish a brand in any digital space. Social media is a great way to build loyal customers. However, most internet searches are done through search engines. If you choose an agency that only does social media marketing, you’ll have to hire others to do the rest. To get the most out of your digital marketing campaigns, look for an agency that offers professional digital marketing in every aspect.

Let’s unwind the secrets of creative digital marketing agencies in India.

Types of Digital Marketing Services

1. Search Engine Optimization

SEO is the science of SERP (Search Engine Result Pages). It requires you to research and weigh different contributing factors that can affect your performance on Search engines like google and bing. Keyword Research, running a website audit, creating backlinks, and others all come under Search engine optimization marketing services.

There are two types of SEO: On-Page and Off-Page. The most important aspects of SEO are:

• Quality of content
• Level of user engagement
• Mobile-friendliness
• Number and quality of inbound links

2. Content Marketing:

Content marketing is effective, but it can not be easy. No matter what your content is, it needs to be plagiarism free. This means creating content that is grammatically correct, easy to read, easy to understand, relatable, interesting, and shareable. Your content should also point your readers to the next stage of the channel, whether it’s another blog or a contact page.

Example: If you are searching for a social media marketing agency Noida

The content can go like this: Rjuhasta is a top social media marketing agency that provides its services in Noida. You can drop your details with Rjuhasta and we will reach out to you.

3. Social Media Marketing:

Social media Marketing is the new era of making connections digitally. When it comes to making your brand shine, social media marketing has always been effective. Social media marketing means driving traffic and brand awareness.

Social media helps businesses inclined towards B2C, where the target audience is young. Ads are one such thing that a business benefits.

​​To create an effective social media marketing strategy, and building audience it is important to

• Create high-quality engaging content
• Reply to comments and questions
• Interact with your audience
• Use as many social media features as possible
• Share video content
• Hire social media managers to support your marketing efforts

4. Pay-Per-click marketing:

Pay Per Click (PPC) is a paid way to rank on top, and since Google is the most used search engine, all businesses use Google Ads to rank and generate traffic to their website. When it comes to running ads google has its bidding system, which is affected by the authenticity of the content, website performance, ad quality, keywords, etc.

5. Email Marketing:

Email marketing is a digital form of cold calling. The concept of email marketing is to send a customized promotional message telling the receiver about your services and how the receiver can benefit from them.

The execution of Email Marketing is not easy just like finding phone numbers in the early 90’s wasn’t. You need to inform the receiver precisely the kind of content they will be receiving if they opt for your emailers and how much value will it add.

6. E-commerce Marketing:

E-commerce websites use social media channels to promote their brand and product. Ecommerce Advertising falls under Ecommerce marketing. To understand better let us take the example of an Instagram shop where anyone can tag products they purchase and receive a cut accordingly for promoting the brand. Similarly, there are e-commerce platforms like Amazon, Flipkart, and Meesho in different industries like FMCG Fashion, and others.

Every industry comes with its audience and keeps changing as the product ranges in that industry. Ecommerce Marketing is tricky but essential as the era of digitalization has taken over.

Conclusion:

Every company has a dream to become an internet sensation one day. Refine your marketing strategy and efforts with Rjuhasta, a marketing agency with solutions to email marketing, social media, E-commerce, and your creative digital needs.