2023: How Important are Social Media Influencers to Brands?

There is no doubt that Influencers have become the new norm for every kind of social media marketing from major launches to day-to-day campaigns. Being an agency that caters to social media marketing in India, we have realised the true worth of this “influence”, with some companies even preferring them to big-time celebrities.

The reason? Influencer marketing is a $16.4 billion industry that will only keep growing — and for a good reason. Influencer marketing is one of the most successful social media strategies out there. Not to mention, 80% of consumers have purchased a product through an influencer at some point.

Here are some key statistics of 2022

  • The Influencer marketing industry grew to $16.4 billion in 2022.
  • Businesses can make a 5x ROAS with influencer marketing.
  • 90% of survey respondents believe influencer marketing to be an effective form of marketing.
  • 67% of online brands do influencer marketing via Instagram.

So clearly, influencer marketing is a great strategy to engage with your audience. The problem is knowing where to start.

In this article, we’ll help you decide if influencer marketing is right for your brand and give you some helpful tips for getting started.

  1. Finding the Right Influencers

Build a presence on the platform you will be doing the influencer campaign on first. Then do some research on your brand and related hashtags on your product or service niche to find the right influencers for your brand.

  1. Size Doesn’t Always Matter

When it comes to influencers, more followers aren’t always the ones that bring the best results. Look out for things like fake followers and keep in mind the engagement rate. Nano and medium-sized influencers are very beneficial for brands with lower budgets and work great as well.

  1. Knowing What to Pay Influencers

The pay for influencers depends on many factors: whether they work for an agency or not, the number of followers, their engagement rate, their content quality, contract duration etc. You can research rates that influencers charge other companies.

You can also run a Google search on the influencer rates in your industry.

  1. Set a Budget and Follow-Up Strategy

After choosing your influencers, you need to budget for the overall campaign. Note that, unlike google ads, it is highly dependent on humans and analytics will be highly variable. So, you have to stay hands-on and follow up constantly. Still, ensure that you let the content creator have enough creative control.

  1. Define Your Goals and Message

Setting goals is necessary. This can be:

Choose 1 and maximum 2 big goals. Set your campaign accordingly.

  1. Reaching Out to influencers: What to Know

Draft a great introduction outreach message to grab the attention of your favourite influencers.

Keeping in mind all this requires a team of professionals for great execution. People who understand the ins and outs of the industry. With the right team, influencer marketing can be a game-changer for your brand. Like us! Rjuhasta is a social media marketing agency. We are based in Delhi NCR (Delhi, Gurgaon and Noida) and we cater to a large range of national and international clientele.

With our team, you can see greater conversion rates with the ability to advertise your brand products to a larger audience. Contact Rjuhasta to know more. We make sure they know!

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